Electronic Banking In Pakistan


Khawaja, Osama Rahat (2002) Electronic Banking In Pakistan. Masters thesis, Multimedia University.

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This research looks into the factors, which influences the adoption rate of Electronic Banking among the customers in Islamabad, Lahore and Karachi. The aim of this research is also to evaluate customers' perception of Electronic Banking services. Through the results obtained, recommendations are made to the bankers on the groups of customers they should target in their Internet Banking Service strategies.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Jun 2010 11:19
Last Modified: 24 Jun 2010 11:19
URII: http://shdl.mmu.edu.my/id/eprint/559


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