Factors that affect the adoption of internet banking in Malaysia

Citation

Soh, Patrick Chin Hooi and Teh, Boon Heng and Hong, Yong Hoe and Ong, Tze San and Tan, Chun Ping (2014) Factors that affect the adoption of internet banking in Malaysia. International Business Management, 8 (2). pp. 55-63. ISSN 1993-5250

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Abstract

This study identifies factors that induce consumers to adopt internet banking services. It analyses data from 200 respondents in Malaysia. The findings show that cost saving, risk and privacy, features availability and convenience are the key factors that influence consumers' internet banking usage. These findings should encourage banks to improve their internet banking systems and implement them in a more user-friendly way in order to increase the level of adoption of internet banking by consumers.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Jun 2014 10:08
Last Modified: 23 Jun 2014 10:08
URII: http://shdl.mmu.edu.my/id/eprint/5529

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