Perceptual differences of older customers' to purchase from online: Malaysian perspective


Rahman, Muhammad Sabbir and Hussain, Bashir (2014) Perceptual differences of older customers' to purchase from online: Malaysian perspective. International Journal of Business and Society, 15 (1). pp. 171-190. ISSN 1511-6670

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This paper aims to examine how older customers are differed their perception to purchase any products or services from online in Malaysian multiracial older generation's perspective. A total of 400 (235 males and 165 females) respondents response were collected by using mall intercept survey methods from the Klang Valley area in Malaysia. The statistical result showed that older consumer perception to purchase from online mostly influenced by the ease of use of the site followed by safety concern in their transaction. A major limitation lies in the self-reported nature of the survey used in this study. Future studies should be included with assessments such as observations or other-reported survey of the older customer's behaviors (male and female) separately of the subjects' of specific types of products or services. Given the substantial number of the elderly population in Malaysia this study will help online marketers to focus this segment which was previously unexplored by most of the researchers under Malaysian perspective.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 20 Jun 2014 04:32
Last Modified: 29 Dec 2020 07:12


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