Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice

Mohd Idris, Aida Syukrena (2002) Consumer Perception Of Shopping Center Branding And Its Role In Shopping Center Choice. Masters thesis, Multimedia University.

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Abstract

This paper attempts to find out what consumers think of shopping center branding. It set the scene by describing the situation in the local Malaysian shopping center industry. Despite the slow pace in the local industry due to the current economic climate, developers are still building more new centers which could lead to more problems such as over -storing of retail space and threatened survival of retailers, which could have an adverse effect on shopping centers as they are highly tenant-dependent. So how can a shopping center overcome this problem? One way is through branding.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Jun 2010 11:25
Last Modified: 24 Jun 2010 11:25
URI: http://shdl.mmu.edu.my/id/eprint/547

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