MAS' Challenges In The 21st Century


Fern, Ng Huay (2001) MAS' Challenges In The 21st Century. Masters thesis, Multimedia University.

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This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' management preceding the financial crisis and how it expects to recapture the confidence of the shareholders and the direction of the MAS in the future.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Jun 2010 11:33
Last Modified: 24 Jun 2010 11:33


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