Exploring hyperlink structure of electronic commerce websites: A webometric study

Rathimala, Kannan and Marthandan, Govindan (2010) Exploring hyperlink structure of electronic commerce websites: A webometric study. International Journal of Electronic Business (IJEB), 8 (4/5). pp. 391-404. ISSN 1470-6067

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Official URL: http://dx.doi.org/10.1504/IJEB.2010.035294

Abstract

Hyperlink analysis, an emerging research area in web structure mining, extracts hidden information from hyperlink data. This study analyses the websites of USA's best 50 small companies to determine the association between the Webometrics data and business performance measures as well as traffic ranking. The results show that there is an association between the Webometrics data and the company's business information as well as traffic ranking. This suggests that Webometrics data could be used as an indicator for evaluating the business performance of the company as well as the visibility of its website to a target audience.

Item Type: Article
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 10 Feb 2014 02:38
Last Modified: 10 Feb 2014 02:38
URI: http://shdl.mmu.edu.my/id/eprint/5115

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