B2C e-commerce in Malaysia: Perceived characteristics of innovating and trust perspective

Poong, Yew Siang and Eze, Uchenna Cyril and Talha, Mohammad (2009) B2C e-commerce in Malaysia: Perceived characteristics of innovating and trust perspective. International Journal of Electronic Business (IJEB), 7 (4). pp. 392-427. ISSN 1470-6067

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Official URL: http://dx.doi.org/10.1504/IJEB.2009.027267

Abstract

This paper examines the acceptance of Business‐to‐Consumer (B2C) e‐commerce in a developing country. The purpose of this paper is to develop a framework to explain B2C e‐commerce adoption among Malaysian consumers based on Perceived Characteristics of Innovating (PCI) theory integrated with Trust. The findings indicate that perceived ease of use, result demonstrability, compatibility and relative advantage are strong predictors of consumers' intention to use e‐commerce in Malaysia. Surprisingly, perceived trust has weaker impact on consumers' intention to use e‐commerce in Malaysia compared to the other independent constructs. Based on the findings, we offer key research, practice and policy implications.

Item Type: Article
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 23 Jan 2014 02:16
Last Modified: 23 Jan 2014 02:16
URI: http://shdl.mmu.edu.my/id/eprint/4946

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