Investigation On Internet Application In Marketing Of Furniture Products By Local Manufacturers

Beng, Lee Chea (2001) Investigation On Internet Application In Marketing Of Furniture Products By Local Manufacturers. Masters thesis, Multimedia University.

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Abstract

The objective of this study will focus on the surveying of the 300 odd furniture makers on how far they have applied this high technology alternative, namely through the Internet, to solve their marketing problems. The success of the Internet application will then create better opportunity to edge the rivals in international furniture market.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Jun 2010 02:44
Last Modified: 21 Jun 2010 02:44
URI: http://shdl.mmu.edu.my/id/eprint/481

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