Investigation Into E-Retailing Industry's Prevailing Competitive Forces

Hoi, Chong Sek (2000) Investigation Into E-Retailing Industry's Prevailing Competitive Forces. Masters thesis, Multimedia University.

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Abstract

This exploratory research report written based on a content analysis being done on top 10 e-retailing companies' strategic directions, problems encountered and observed threats. The study explored the crucial competitive forces determining the competitive structure in e-retailing industry, strategy and common threat observed.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 16 Jun 2010 10:06
Last Modified: 16 Jun 2010 10:06
URI: http://shdl.mmu.edu.my/id/eprint/453

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