Telekom Malaysia Retail Outlets: A Study On Consumer's Value Perception

Mahmud, Hamidah (2000) Telekom Malaysia Retail Outlets: A Study On Consumer's Value Perception. Masters thesis, Multimedia University.

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Abstract

The study main objectives are basically to assess the customer's expectation on Kedai Telekom, their perceived service quality on Kedai performance, and to identify the determinants of customer satisfaction. The study main focus is to gather key informati

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jun 2010 10:19
Last Modified: 15 Jun 2010 10:19
URI: http://shdl.mmu.edu.my/id/eprint/442

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