Factors influencing online purchase intention from Saudi Arabia websites

Bahamdoon, Rehab Omar (2013) Factors influencing online purchase intention from Saudi Arabia websites. Masters thesis, Multimedia University.

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Abstract

The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectancy, and social influence) and extended by including perceived risk and customer experiences. E-commerce has gained increased popularity around the world, however in Saudi Arabia it is a fairly new phenomenon. This study highlights the trends and seeks to identify the factors that influence the customer's intention to purchase online from Saudi Arabia websites.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 20 Jun 2013 03:05
Last Modified: 20 Jun 2013 03:05
URI: http://shdl.mmu.edu.my/id/eprint/3871

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