Industrial Marketing Strategy For E.B. Copper Sdn .Bhd

Teong, Quah Chee (2000) Industrial Marketing Strategy For E.B. Copper Sdn .Bhd. Masters thesis, Multimedia University.

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Abstract

The purpose of this report is to study the industrial marketing strategies of E.B. Copper, a Malaysia manufacturing company. E.B. Copper was used as a case study because only limited companies are available in this copper bend industry and further not manay research being studied on Malaysia's company.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jun 2010 10:30
Last Modified: 15 Jun 2010 10:30
URI: http://shdl.mmu.edu.my/id/eprint/381

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