Determinants Of Social Media Usage By Organizations In Malaysia

Tan, Siew Wei (2012) Determinants Of Social Media Usage By Organizations In Malaysia. Masters thesis, Multimedia University.

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Abstract

The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 26 Dec 2012 05:48
Last Modified: 26 Dec 2012 05:48
URI: http://shdl.mmu.edu.my/id/eprint/3719

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