An Exploratory Study Factors Influencing E-Shopping In Klang Valley,Malaysia

Ng , Mei Jian (2012) An Exploratory Study Factors Influencing E-Shopping In Klang Valley,Malaysia. Masters thesis, Multimedia University.

Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...

Abstract

This study aims to find out the different preferences of consumers who prefer either online or offline shopping and the factors that cause them to choose one over the other. This study main aims to discover the factors that cause excitement for future online shoppers and the resulting behaviors of these shoppers.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 19 Dec 2012 08:48
Last Modified: 19 Dec 2012 08:48
URI: http://shdl.mmu.edu.my/id/eprint/3706

Actions (login required)

View Item View Item