Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars

Mohit Kermani, Neda (2012) Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars. Masters thesis, Multimedia University.

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Abstract

This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 06 Dec 2012 06:13
Last Modified: 06 Dec 2012 06:13
URI: http://shdl.mmu.edu.my/id/eprint/3671

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