Performance of China Mobile Communications Coporation in the 3G Sector

Cai, Jiajun (2011) Performance of China Mobile Communications Coporation in the 3G Sector. Masters thesis, Multimedia University.

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Abstract

China now is the world\'s largest mobile communications market. This thesis intends to fulfill a case study in respect of how to analyze telecommunication operators\' competitiveness from a microcosmic angle. The overall objective of this case study is to propose a series of strategic measure for China Mobile,which is suitable for its construction of full-service operators,development of the service.the marketing strategy,the evolvement of value chain and some other aspects of China Mobile,on the basis of the analysis of and actual operational trend of China Mobile.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 16 Nov 2012 07:50
Last Modified: 16 Nov 2012 07:50
URI: http://shdl.mmu.edu.my/id/eprint/3611

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