Determinants of Continued Intention to Use Social Network Service Among MMU Students

Mazhari Abbassi, Hedieh (2011) Determinants of Continued Intention to Use Social Network Service Among MMU Students. Masters thesis, Multimedia University.

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Abstract

The research objective of this study is to examine the relationship between factors that influence users continue intention to use SNS among MMU students. This study has developed based on three models to predict MMU students continued intention to use SNSs. This tsudy also can benefit the MMU. The lecturers of MMU can use the feature of SNS to develop online learning that make some interaction environment with students.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 14 Nov 2012 02:11
Last Modified: 14 Nov 2012 02:11
URI: http://shdl.mmu.edu.my/id/eprint/3602

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