Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia

Thangavelu, Suresh (2012) Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study described the processed chicken meat industries is the most developed industries among the processed food industries in Malaysia. This study were purposed to profile consumers' perceptions on processed chicken meat, to measure consumers level of acceptance on processed chicken meat and also to recommend strategies for growth in the processed chicken meat market

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 08 Nov 2012 00:20
Last Modified: 08 Nov 2012 00:20
URI: http://shdl.mmu.edu.my/id/eprint/3574

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