Determining The Service Quality Framework For Halal Food Industry

Al-Kendi, Khaled Ahmed (2012) Determining The Service Quality Framework For Halal Food Industry. Masters thesis, Multimedia University.

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Abstract

This exploratory study is to determine the service quality framework for Halal food industry,by examining a hypothesized model which postulated the relationships between six determinants of Halal Service Quality and Behaviour intention to purchase.The six determinants were then tested against Behavior Intention to complete the Halal Service Quality Framework.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 09 Nov 2012 05:14
Last Modified: 09 Nov 2012 05:14
URI: http://shdl.mmu.edu.my/id/eprint/3571

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