Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides

Amirinejad, Mehdi (2012) Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides. Masters thesis, Multimedia University.

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Abstract

This study is driven by explanatory and descriptive object in hope to explore new area of study that suggested by many scholars. This study were to understand attitudes and behaviour of user acceptance of social media for information search to buy product and to examine the impact of perceived usefulness,perceived ease of use,perceived risk and trust impact on user acceptance of user acceptance of purchase search info via Social media.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 09 Nov 2012 05:19
Last Modified: 09 Nov 2012 05:19
URI: http://shdl.mmu.edu.my/id/eprint/3566

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