Perceived E-Service Quality In Online Shopping From Malaysian Customers\' Perspective

Namdari, Elham (2011) Perceived E-Service Quality In Online Shopping From Malaysian Customers\' Perspective. Masters thesis, University of Multimedia.

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Abstract

The main aim of this research is to discover the most important factors influencing Malaysian consumers\' thought and opinions regarding the quality of e-services by understanding the aspects and characteristics, which influence these opinions in online shoppers.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 30 Mar 2012 02:15
Last Modified: 30 Mar 2012 02:15
URI: http://shdl.mmu.edu.my/id/eprint/3450

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