Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia

Boroujeni, Sina Borjian (2011) Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia. Masters thesis, University of Multimedia.

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Abstract

The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 30 Mar 2012 07:41
Last Modified: 30 Mar 2012 07:41
URI: http://shdl.mmu.edu.my/id/eprint/3434

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