Study Of Awareness And Perception Of 3G Technology And The Behavioral Intention Amongst 2G Customers In Klang Valley

Shastri, Baskerarao (2011) Study Of Awareness And Perception Of 3G Technology And The Behavioral Intention Amongst 2G Customers In Klang Valley. PhD thesis, University of Multimedia.

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Abstract

The purpose of this study is to find the effect of awareness and perception of 3G Technology and its relation to behavioral intention amongst 2G customers in Klang Valley. The study is based on a combination of Theory of Planned Behavior (TPB), Theory of Reason Action (TRA) and technology Acceptance Model (TAM).

Item Type: Thesis (PhD)
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Management (FOM) > DBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Mar 2012 04:06
Last Modified: 23 Mar 2012 04:06
URI: http://shdl.mmu.edu.my/id/eprint/3413

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