Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia

Chong , Tun Cheng (2011) Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia. Masters thesis, University of Multimedia.

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Abstract

This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.

Item Type: Thesis (Masters)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Oct 2011 01:42
Last Modified: 21 Oct 2011 01:42
URI: http://shdl.mmu.edu.my/id/eprint/3292

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