Measuring Perceived Service Quality In The Hotel Industry: A Study On Luxury Hotels In Malaysia

Abaeian, Vahideh (2011) Measuring Perceived Service Quality In The Hotel Industry: A Study On Luxury Hotels In Malaysia. Masters thesis, University of Multimedia.

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Abstract

The present research intends to study the expectations and perceptions of luxury hotels guests who come from either advanced or emerging/developing economies to Malaysia. The research found that the hotel customers\' perceptions of the hotel industry\'s service quality were higher than their expectations. Moreover, the difference between male and female guests from advanced and emerging/developing economies was significant in terms of their preferences of service quality dimensions.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Engineering and Technology (FET)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 18 Oct 2011 01:12
Last Modified: 18 Oct 2011 01:12
URI: http://shdl.mmu.edu.my/id/eprint/3272

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