Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies

Javasgi, Saeed (2009) Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies. Masters thesis, Multimedia University.

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Abstract

The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 14 May 2010 08:43
Last Modified: 14 May 2010 08:43
URI: http://shdl.mmu.edu.my/id/eprint/319

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