Citation
Zaribaf, Ehsan (2009) Effects Of Word Of Mouth On Iran's Photography Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This dissertation aimed to investigate the mechanism of word of mouth (WOM) which is regarded as an important social activity in consumer behavior strand of marketing management.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 14 May 2010 08:45 |
| Last Modified: | 14 May 2010 08:45 |
| URII: | http://shdl.mmu.edu.my/id/eprint/312 |
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