Consumer Decision Making Process In Selecting Tourism Destination

F Al-Otaibi, Eman Awwadh (2011) Consumer Decision Making Process In Selecting Tourism Destination. Masters thesis, University of Multimedia.

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Abstract

In this project, the concentration will be on discussing Consumer Decision Making Process in Selecting Tourist Destination. The project\'s theoretical framework is a descriptive category based on theory of consumer decision process model to expound the respondents\' demographic differences depended on pre-purchase, purchase and post-purchases\' consumption and evaluation of public utilities and tourism industrial services, products and promotions to come up with results and recommendations that may contribute to develop Malaysian tourism industrial services.

Item Type: Thesis (Masters)
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 18 Oct 2011 07:17
Last Modified: 18 Oct 2011 07:17
URI: http://shdl.mmu.edu.my/id/eprint/3096

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