Factors Determining Adoption Of Internet Banking Among Consumers In Malaysia

Citation

Wai, Shang Ye (2009) Factors Determining Adoption Of Internet Banking Among Consumers In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research paper aims to study the level of awareness of Internet banking benefits, to analyze the perceived ease of use by the Internet banking customers and to identify if the knowledge and awareness of Internet security help to speed up the adoption of Internet banking among banking customers in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 14 May 2010 08:51
Last Modified: 14 May 2010 08:51
URII: http://shdl.mmu.edu.my/id/eprint/301

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