Value Networks for Competitive Advantage : A study on NST Petrol Station

Mohd Ariff, Mohd Amir (2009) Value Networks for Competitive Advantage : A study on NST Petrol Station. Masters thesis, Multimedia University.

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Abstract

This is a study on NST Petrol Station - which operates a service station owned by ExxonMobil - that aims to show that a service station can increase its business performance by focusing on its value networks, where capabilities, relationships and customer vakues are emphasised.

Item Type: Thesis (Masters)
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 19 Apr 2010 11:05
Last Modified: 19 Apr 2010 11:05
URI: http://shdl.mmu.edu.my/id/eprint/276

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