An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad

Cheong, Yew Wing (2009) An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad. Masters thesis, Multimedia University.

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Abstract

This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is concerned.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 19 Apr 2010 11:05
Last Modified: 19 Apr 2010 11:05
URI: http://shdl.mmu.edu.my/id/eprint/275

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