How Private Tertiary Education Website Benefit To Potential Customer

Chooi, Ooi Teik (2007) How Private Tertiary Education Website Benefit To Potential Customer. Masters thesis, University of Multimedia.

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Abstract

This paper is a comphrehensive study on private college websites feature\'s benefits to their potential customers. The study focuses three selected private tertiary education institution websites; identifying their strength and weakness, followed by recommendation on ways for institutions to improve their websites to gain good impression from potential customers, such that they will re-visit the website to get more informations

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5601-5689 Accounting. Bookkeeping
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 06:20
Last Modified: 19 Jul 2011 06:20
URI: http://shdl.mmu.edu.my/id/eprint/1848

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