Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran

Moshfeghi, Nazli (2010) Impact Of Publisher\'s Brand Identity On The Sales Of Management Books In Iran. Masters thesis, University of Multimedia.

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Abstract

This sudy as an eplanatory research tries to scrutinize the relationship between the publisher\'s brand identity and sales of management books in Iran. In the current study, the impact of each construct as an explanatory variable on the sales as the response variable in terms of number of books sold in one year is investigated. The outcome of this study is useful lead to managers and marketing executive of publication industry to pay careful attention to brand identity debvelopment.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 08:45
Last Modified: 19 Jul 2011 08:45
URI: http://shdl.mmu.edu.my/id/eprint/1838

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