Implementation Of Competitive Strategy: A Case Study On China Merchants Bank

Dong, Dai Yao (2007) Implementation Of Competitive Strategy: A Case Study On China Merchants Bank. Masters thesis, University of Multimedia.

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Abstract

This study discusses China Merchants Bank\'s position, performances and the implementation of its strategies in the China\'s intense competitive environment. The background of the China banking industry and the undertaking reforms of its financial and banking industry are addresses. PEST environment analysis, SWOT analysis, Porter\'s five force analysis and several techniques have been employed in the case study of China Merchants Bank.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 06 Apr 2011 08:21
Last Modified: 06 Apr 2011 08:21
URI: http://shdl.mmu.edu.my/id/eprint/1806

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