Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach

Forouhandeh, Behnam (2010) Determinants of Quality Improvement in Banking Service Through Customer Loyalty Approach. Masters thesis, Multimedia University.

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Abstract

The aim of this research was to examining the determinants of quality improvement in banking service through customer loyalty approach. The significance of this research is intended to help the bank\'s managers to identify the determinants of quality of the services that offer by the bank based on the customer satisfaction experience and consequently regarding to the loyalty intention approach.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 12 Nov 2010 10:19
Last Modified: 12 Nov 2010 10:19
URI: http://shdl.mmu.edu.my/id/eprint/1765

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