Critical Success Factors Of Food Supplement Industry In Penang

Ling, Teh Hooi (2009) Critical Success Factors Of Food Supplement Industry In Penang. Masters thesis, Multimedia University.

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Abstract

Through this study, consumers could further understand the food supplement issues. Based on Penang consumer survey, this study sheds some lights how Penang consumer bahaviors are in taking food supplement, which covers factors that promoting food supplement intake and factors consumers take into consideration in consuming food supplement

Item Type: Thesis (Masters)
Subjects: R Medicine > RM Therapeutics. Pharmacology
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Sep 2010 06:22
Last Modified: 24 Sep 2010 06:22
URI: http://shdl.mmu.edu.my/id/eprint/1713

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