Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective

Lu, Lim Sin (2009) Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective. Masters thesis, Multimedia University.

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Abstract

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:33
Last Modified: 23 Sep 2010 06:33
URI: http://shdl.mmu.edu.my/id/eprint/1687

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