Value Networks For Competitive Advantage : A Study On NST Petrol Station

Mohd Ariff, Mohd Amir (2009) Value Networks For Competitive Advantage : A Study On NST Petrol Station. Masters thesis, Multimedia University.

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Abstract

This is a study on NST Petrol Station - which operates a service station owned by ExxonMobil - that aims to show that a service station can increase its business performance by focusing on its value networks, where capabilities, relationships and customer vakues are emphasised.

Item Type: Thesis (Masters)
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 04:39
Last Modified: 23 Sep 2010 04:39
URI: http://shdl.mmu.edu.my/id/eprint/1684

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