E-CRM In Online Gaming: Creating Value For The Player

Sheidaei, Hoda (2009) E-CRM In Online Gaming: Creating Value For The Player. Masters thesis, Multimedia University.

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This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between "Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side).

Item Type: Thesis (Masters)
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 04:04
Last Modified: 23 Sep 2010 04:04
URI: http://shdl.mmu.edu.my/id/eprint/1675

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