Factors Affecting Brand Loyalty In The Malaysian Banking Industry

Dabiri, Fariba (2009) Factors Affecting Brand Loyalty In The Malaysian Banking Industry. Masters thesis, Multimedia University.

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Abstract

This study examines the determinants of consumer's loyalty of Malaysian banking industry.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 04:55
Last Modified: 05 Oct 2010 04:55
URI: http://shdl.mmu.edu.my/id/eprint/1513

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