Factors Affecting Brand Loyalty In The Malaysian Banking Industry

Citation

Dabiri, Fariba (2009) Factors Affecting Brand Loyalty In The Malaysian Banking Industry. Masters thesis, Multimedia University.

Full text not available from this repository.

Abstract

This study examines the determinants of consumer's loyalty of Malaysian banking industry.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 04:55
Last Modified: 05 Oct 2010 04:55
URII: http://shdl.mmu.edu.my/id/eprint/1513

Downloads

Downloads per month over past year

View ItemEdit (login required)