Studying Green Purchase Behavior Of Malaysian Consumers

Camare, Hooman Mostofi (2008) Studying Green Purchase Behavior Of Malaysian Consumers. Masters thesis, Multimedia University.

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Abstract

This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.

Item Type: Thesis (Masters)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 06:25
Last Modified: 05 Oct 2010 06:25
URI: http://shdl.mmu.edu.my/id/eprint/1481

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