A Study On Business Strategy Of Perodua


Yeo, Siang Woo (2008) A Study On Business Strategy Of Perodua. Masters thesis, Multimedia University.

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This study describes PERODUA's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Sep 2010 02:44
Last Modified: 03 Sep 2010 02:44
URII: http://shdl.mmu.edu.my/id/eprint/1455


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