A Study Of Determinants Of Entertaining Shopping


Sin, Chan Phooi (2008) A Study Of Determinants Of Entertaining Shopping. Masters thesis, Multimedia University.

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The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused in this study are retailer factors, customer factors, and transport or travel factors.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 01:26
Last Modified: 02 Sep 2010 01:26
URII: http://shdl.mmu.edu.my/id/eprint/1446


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