A Case Study Of CIMB Bank : The Merger Between Bumiputra- Commerce Holding Berhad (BCHB) And Southern Bank

Quah, Choon Leong (2009) A Case Study Of CIMB Bank : The Merger Between Bumiputra- Commerce Holding Berhad (BCHB) And Southern Bank. Masters thesis, Multimedia University.

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Abstract

The case study highlights BCHB's strong intension to find a strategic fit in its mission, vision and objective to become a universal bank and Southern Bank, which strength is in the retail banking is the most suitable partner to strengthen BCHB's consumer banking business to complement its strong corporate banking business.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 01:17
Last Modified: 02 Sep 2010 01:17
URI: http://shdl.mmu.edu.my/id/eprint/1401

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