A Study Of Customers' Expectations In Online Shopping


Tee, Puat Beng (2008) A Study Of Customers' Expectations In Online Shopping. Masters thesis, Multimedia University.

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This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which were used to test the influences that these factors have with regards to consumers' online shopping expectations.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Sep 2010 02:48
Last Modified: 03 Sep 2010 02:48
URII: http://shdl.mmu.edu.my/id/eprint/1330


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