Internet Marketing Strategies For Intellectual Property

Lim, Chee Yuen (2008) Internet Marketing Strategies For Intellectual Property. Masters thesis, Multimedia University.

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Abstract

This case study is focused on the ever-growing potential of the current online business in this twentieth century. The study will be narrowed down to gain insight knowledge of various internet marketing strategies in marketing intellectual property - e-book, or also known as electronic book. The objective of the case study is to thoroughly study, analyze and discuss the various information marketing technique used to enhance auto-pilot money-making machine using the internet and hence, creating a leverage passive income.

Item Type: Thesis (Masters)
Subjects: K Law > K Law (General)
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 03:55
Last Modified: 19 Aug 2010 03:55
URI: http://shdl.mmu.edu.my/id/eprint/1302

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