Factors Affecting The Adoption Of Internet Banking In Kingdom Of Saudi Arabia

Kasim, Zameel Amanoor (2008) Factors Affecting The Adoption Of Internet Banking In Kingdom Of Saudi Arabia. Masters thesis, Multimedia University.

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Abstract

This study investigates customers' adoption behavior within the context of Kingdom od Saudi Arabia Internet banking services. A research framework based on the extension of Technology Acceptance Model and Social Cognitive Theory was developed to identify factors that would influence the adoption/continual usage of Internet Banking.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 04:15
Last Modified: 19 Aug 2010 04:15
URI: http://shdl.mmu.edu.my/id/eprint/1258

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