Case Study On AirAsia Berhad

Ungoh, Sunyong (2007) Case Study On AirAsia Berhad. Masters thesis, Multimedia University.

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Abstract

This case study is divided into two parts, which are case writing and case analysis. Case writing discussed about general information on AirAsia such as its strategies, operation, challenges its face and financial information. This section also looks into low cost carrier development in Asia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 04:23
Last Modified: 19 Aug 2010 04:23
URI: http://shdl.mmu.edu.my/id/eprint/1245

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