Factors In Influencing User Acceptance Of Mobile Commerce In Malaysia

E, Ching Loo (2007) Factors In Influencing User Acceptance Of Mobile Commerce In Malaysia. Masters thesis, Multimedia University.

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Abstract

Mobile Internet and Mobile Commerce show great potential in Malaysia with their fast growing rate of mobile users. However there are also many barriers against their adoption progress, thus it is essential to investigate the influencing factors of user's acceptance towards mobile commerce.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 04:24
Last Modified: 19 Aug 2010 04:24
URI: http://shdl.mmu.edu.my/id/eprint/1242

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