Consumer Perception Towards Food Safety

Chung, Joo Chen (2007) Consumer Perception Towards Food Safety. Masters thesis, Multimedia University.

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Abstract

The main objective of this research was to analyze consumers' perception towards food safety. The theoretical framework has been developed in order to investigate the relationship between consumers' perception towards food safety as assessed by the five variables namely, organic foods, genetically modified (GM) foods, labelling, risk reduction and premium branded foods.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 05:42
Last Modified: 19 Aug 2010 05:42
URI: http://shdl.mmu.edu.my/id/eprint/1234

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